Outlet mall in grand prairie will offer you a taste of luxury

Grand prairie bargain hunters who visit the new paragon outlet mall when it opens this week will realize that some highbrow names have joined the factory store lineup.

Chain stores like bloomingdale's, saks, coach and hugo boss will join brands like nike, haggar also j.Crew to afford the grand prairie outlet mall an upscale flavor.The broad renter mix, as well as the mall's location down the middle of the metroplex rather than in an outlying area like hillsboro or gainesville, reflects changes under way while in the industry.

Paragon outlets grand prairie has its soft opening this near the northeast corner of interstate 20 and texas 360, all of the grand opening weekend starting friday.The mall will stay open until midnight friday and saturday so shoppers can a lot more than state's annual tax free weekend.

Among more than 100 stores are some new to texas, to include andrew marc, vince camuto clogs, agartha tailored escentuals, lancome, love society and swarovski crystal, paragon speaker rebecca galuppo said.

Some analysts see the higher end banners to illustrate a wave of mall expansions catering to people aspiring to enjoy luxury brands even if they're not quite on easy street.At grape vine mills, both saks fifth avenue and neiman marcus get the job done outlet stores.

"The new mall seems to be well focused on the new luxury buyer who wants top brand names but only has the buying power to pay for 'made for the outlet store' goods, claims eugene fram, a professor emeritus of selling at the rochester institute of technology, who has tracked outlet malls for many years.

That strategy will be put locally to the test by coach, the los angeles maker of handbags, shoes and elements.It is opening price reduction coach and coach men's stores at the new grand prairie outlet mall, just an eight minute drive on the parks at arlington, where firm has a regular store.

"We generally see little overlap between our full price store customers and people who purchase in the factory outlet channel, coach speaker andrea resnick said in an e mail.In national gathering calls with analysts, a coach exec said the cross shopping amounted to just 20 percent of each consumer segment, resnick left on.Coach also has an outlet store at grape vine mills, not too far from a a high price store in southlake.

"The more value conscious factory consumer prefers to obtain brands 'on sale.' Since we don't go 'on sale' in our retailers, That customer does shop our factory channel, She generated.

A new $100 million, 417, 000 sq.Ft.Paragon project, presented in 2008, was delayed for years by the downturn in the economy.The mall was in actual fact proposed by prime retail. But therefore company merged with Simon Property, TheFtc raised antitrust concerns.

Simon, which also owns the grapevine mills outlet and cinema mall, divested three ventures, two of which were snapped up by the junior paragon outlets, in baltimore.

The mall's debut this year might prove better timing than if it had opened as at Cheap Ralph Lauren first planned in 2009.The coders did lose last call by neiman marcus as a tenant but gained bloomingdale's outlets.

Bloomingdale's, an iconic new york department shop banner owned by macy's, is a latecomer to retail media outlet mall discounting.Its first north texas outlet store opened may 3 in north dallas' the businesses at park lane.Arnie orlick, senior vice chairman of bloomingdales outlet stores, said Ralph Lauren Outlet UK the outlets uses macy's logistical synergies, including supply centers.

For shoppers disillusioned at finding lines of lower quality goods at some outlet stores, orlick insisted that the same brands and quality that are carried at full price bloomingdale's stores will be accessible.And they're going to be sold at discounts of 35 to 70 percent.

Fram declared that earlier outlet centers, near holiday destinations or along major highways far from large cities, often had outlets that put famous labels on inferior goods"Thinner component, as an example,

On high quality items, many shoppers including fram himself were upset when they found a department shop sale offering the same product at about the same price"And not having to drive 80 miles and wasting a saturday afternoon, he explained.

Those issues led to a decline in quantity of outlet malls, from about 350 to 225 since mid 1990s, he was quoted saying.

Yet somehow linda humphers, editor of meeting place outlet journal, a publication of the international council of stores, debates the figures, saying both numbers include shopping malls with a relatively small percentage of true outlet stores.Humphers said real outlet malls will number 185 by the end of the season and more are planned.She said she had no reliable figures from history.

Humphers did explain why outlet malls are now moving into cities.

Physicians, full price malls had enough clout with suppliers like tommy hilfiger and polo/ralph lauren to keep them from taking space at an outlet mall in the same market where the big merchants had a presence.Humphers cited a case in which an entire project was abandoned in a northern state after retail stores pressured potential anchor store tenants not to open outlet centers.

Galuppo, who beforehand worked for the hillsboro outlets, said there historically was an unwritten 60 mile rule.

But the malls like macy's and dillard's have met the challenge from discounters and outlets by boosting their percentage of exclusive merchandise, documented al meyers, a director of pwc's retail and consumer asking practice.

"Withduring the last 20 years, we've seen a huge increase of white label projects to insulate themselves, as a result[retailers] are much less an irritant,

And avenue malls, whatever mixed has the shopping public may have had, are on the upswing across the country.

"From my prospect, they've been growing rapidly throughout the last seven years, meyers supposed. "They're a bright spot in the mall industry agartha exactly how.They're geared towards the bargain hunting, value awake consumer.And this has made them well positioned for that economy,

It doesn't hurt they're now"Nearer to suburbia, positioning themselves closer and closer to major towns, cities,

Galuppo forecasted that the grand prairie mall will steal business from harder to reach outlet centers in gainesville and hillsboro, which have lost key retailers a lot.

Unlike though others, she replied, the grand prairie mall will attract purchasing tour buyers from mexico and asia.Foreign residents has the ability to get tax refunds on the spot, in difficult.

Grand prairie believes that the new mall raises its tax coffers by 5 to 6 percent or $2.5 million inside $3.5 million annually, Told Bob O'Neal, Its economic technology director.

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